US Highland, Inc. (OTCMKTS:UHLN) Moving Forward in New Direction

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US Highland, Inc. (OTCMKTS:UHLN) is new to Street Register, and while we would normally go over a brief synopsis of the company’s core business, in this case, we have a company that’s about to undergo a major identity change.

 

That is the subject of the most recent press releases on the UHLN newswire, and combined with a surge of price action and liquidity in the stock itself, is enough to draw our interest to this stock.

US Highland, Inc. (OTCMKTS:UHLN) released a statement on June 23rd alluding to new direction for company, along with all-new management, with plans for not only changing the company’s name, but also a change to the stock symbol itself to be more in line with its new business model. With a total of 500m shares authorized, the company sees no need for a reverse split at this time.

It was stated that the acquisition was anticipated to close very quickly, with a new corporate web site, and social media accounts soon to follow. (Source: ReleaseWire)

Additionally, the company said that it is working to come current with all the necessary filings to remove the Stop Sign delinquent status on its page at OTC Markets.

The company was being truthful when it said the deal would get done rapidly. Less than a week later, UHLN signed agreement to acquire Charlie Grainger’s Franchise, and announces Salvatore Rincione as Director of Operations.

 

 

Sal comes with over 25 years’ experience in Franchising and Multi Unit Restaurant Operations. In addition, Sal has overseen New Concept Development, Menu Innovation, Store Design, Construction Management and Real Estate Selection. Sal’s previous positions include, Vice President of Operations and ultimately the Vice President of Real Estate and Construction, for Red Mango USA. Sal was responsible for the Development of over 400+ Red Mango Locations within North and South America, to include Puerto Rico and Mexico in a seven year span. Over his career he has served in positions including Vice President of Planet Hollywood as well as the Vice President of Operations and Development for Five Guys Burgers, CEO of UFood Grill, and Border Cafe as well as Five Point Partners where he was responsible for multiple Five Guys Burgers restaurants.

Seventy-five years after Charlie Grainger, himself, opened his hot dog stand at 702 S. 17th St. in Wilmington, North Carolina, the brand is ready to expand nationwide. Charlie Grainger’s is 75 years in the making, our Founder, Louis North, has been in the business for 40 years, perfecting the craft and creating the best restaurant opportunity on the market.

Mr North is quoted as saying “I am extremely pleased with the acquisition. Charlie Graingers Inc had been looking at several opportunities to go national and Highland Inc without doubt fit our needs. Highland Inc brings the talent and resources to an already strong brand to help catapult Charlie Graingers into a household name.”

With over 350 locations scheduled to open across the country, the company believes Charlie Grainger’s is poised to be the next great restaurant concept.

With a industry experienced player like Sal Rincione in the mix, we’re excited to see what UHLN will do with that concept. Follow the story along with us. We’ll stay up on any further developments with UHLN and pass them along to you! Stay locked on StreetRegister.com and be sure you’re signed up for our 100% free smallcap newsletter. It’s as easy as that! Simply submit your primary active email address in the box below. Subscribe now!

Disclosure: No one at Street Register has been compensated in any way for the publishing of this article, nor do we hold any position in UHLN stock, short or long.

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Michael is the Managing Editor for in-depth discussions and analysis as well as breaking news for Street Register. He works closely with Editor-in-Chief Adam Hattersley on content and publishing initiatives for the site. Michael has worked as a financial journalist and editor since 1997.

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