Bon-Ton Stores Inc (NASDAQ:BONT) (OTCMKTS:BONT) has a new identity heading into the hottest retail time of the year. With just two weeks remaining until Black Friday, the unofficial start to the holiday shopping season, BONT has commenced trading on the OTCQX after delisting from the NASDAQ. OTCQX is OTC Markets’ highest quotation level.
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Bon-Ton Stores Inc (NASDAQ:BONT) (OTCMKTS:BONT), for those who don’t live in the American Midwest and Northeast, operates 260 stores in 24 states -under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The company’s total store space encompasses a total of approximately 25 million square feet. Its nationally distributed brand assortment includes a range of labels such as Anne Klein, Calvin Klein, Carters, Chaps, Clarks, Clinique, Coach, Estee Lauder, Fossil, and more. Its private brand portfolio includes Laura Ashley, Ruff Hewn, Relativity and Casa by Victor Alfaro.
Concurrent with the company’s new listing, BONT released a teaser PR pertaining to the start of the holiday shopping season, which is the biggest time of year for retailers everywhere. It announced savings at customers’ local Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s or Younkers stores and online at bonton.com.
All Bon-Ton stores will open early on Thanksgiving at 11:00 a.m. with more than 700 Door Busters on a huge selection of holiday gifts, fashion, toys and décor for the home. Stores will be open through Friday, November 24 at 10:00 p.m. and Door Busters will be available through 3:00 p.m. on Friday offering customers 28 hours of incredible deals. The first 200 customers at the door on Thursday will receive a gift card valued between $5 and $500 with a guaranteed $500 gift card at every store. Some online sales will kick off early, starting 6:00 a.m. on Sunday, November 19.
For shoppers looking to get started even sooner Bon-Ton will offer daily online Black Friday Door Buster “previews” starting Monday, November 13at 6:00 a.m. through Friday, November 17.
“Bon-Ton is ready for the kick-off of the holiday shopping season with fantastic savings on great gifts for the entire family,” said Bill Tracy, president and chief executive officer for The Bon-Ton Stores, Inc. “Whether shopping in our stores or online, customers will find not only great deals but extra special offers and giveaways to get the holidays started.”
BONT may just be the first of several retail related stocks that we cover here on Street Register over the next several weeks, with the jumping holiday shopping season just around the corner. We also want to acknowledge the company’s downlisting to the OTC Markets, which officially puts it in our wheelhouse. The OTCQX still has very high standards compared to the pink sheets or even the OTCQB, so we wouldn’t take the company’s delisting from NASDAQ quotation as a black mark on its permanent record. In fact, loosened requirements may even provide the company with more freedom to grow as it sees fit. We’ll be sure to follow the story from here on out. Keep it locked to Street Register for updates, and we’ll deliver those important developments on BONT to you as they unfold. In the meantime, if you’ve yet to sign up for our 100% free newsletter, do so now! Just enter your active email address into the box below and submit!
Disclosure: No one at Street Register has been compensated in any way for the publishing of this article, nor do we hold any position in BONT stock, short or long.