We were tracking Iconic Brands Inc (OTCMKTS:ICNB) early this year in the midst of an epic run on the chart that spanned from super-subpenny levels to more than three cents per share. However, since that time it seemed for quite a while that the stock was destined for continued consolidation. That is until the beginning of this month, when it finally found solid support and mounted a reversal.
Now, its progress in recovering on the chart has gotten a boost from being tied in with a big name in its most recent PR, which has one of the company’s primary brands set to get shelf space in the stores of one of the nation’s top grocers.
Iconic Brands Inc (OTCMKTS:ICNB)announced this week that Bellissima Prosecco and Sparkling Wine is now approved to be sold through the Publix Supermarket Chain, consisting of over 1150 stores. Publix is the largest employee-owned grocery chain in the United States, and one of the top 10 largest-volume supermarket chains in the country. Additionally, the company has been informed that Bellissima Prosecco and Sparkling Wine including our Zero Sugar will be the featured sparkling for Publix “Ad Week” 12/28 right into the New Year, featuring Bellissima prominently in all their circulars and in store advertising.
The company believes with this placement as well as other near term placements of Bellissima Prosecco and Sparkling Wines, the brand will surpass a benchmark of 100k cases this year. The company is projecting revenue for the 4th quarter to significantly surpass the first 3 quarters combined. Mr. Richard DeCicco, Iconic Brands CEO, stated, “I’m very excited with the Publix placement; this in addition to our existing footprint of 44 states nationwide will help Bellissima not only reach but climb through the proverbial tipping point of the brands development. To say I’m thrilled and proud of the growth of our brand, and this new placement, would be a gross understatement. I again thank our supporters and shareholders.”
The company is also pleased to announce that negotiations are well underway with a major distributor to bring our line of Certified Organic, Certified Vegan, Gluten Free Prosecco, as well as our Zero Sugar, Zero Carb and Rose Sparkling wines to the markets of Australia and New Zealand. The Australian market for Prosecco is booming and challenging Champagne for the number one spot in the sparkling category. This Prosecco demand is becoming a trend globally as consumers flock to Prosecco in droves. The company hopes to have this deal finalized in the next few weeks.
In additional news, the company will be announcing a new distribution partner for Bivi Vodka, our premium brand of the finest Sicilian Craft Vodka on the market today. (Source: Marketwired)
Bellissima Prosecco was also topic of discussion when we last touched upon ICNB, at the time focusing on its celebrity endorsement. The company has a Brand Partnership agreement with world-famous supermodel icon Christie Brinkley that extends for the life of the product or until ICNB sells its rights. Now with a distribution agreement with Publix, the company should receive even more notoriety. We’ll be interested to see where they take the brand from here. Be sure to stay with us to keep on top of the story, and we’ll deliver important developments on ICNB as they unfold. In the meantime, if you’ve yet to sign up for our 100% free newsletter, do so now! Just enter your active email address into the box below and submit!
Disclosure: No one at Street Register has been compensated in any way for the publishing of this article, nor do we hold any position in ICNB stock, short or long.