Generally, when we’ve discussed Terra Tech Corp (OTCMKTS:TRTC) here on Street Register, we have focused mainly on the company’s ties to the cannabis space, but one of TRTC’s subsidiaries is set to receive some serious exposure on the first vegan TV series ever.
This month alone we’ve seen TRTC stock trade up from the .19-range to the .30-range, and presently back to the low .20’s, but the timing could end up being rather fortuitous, and lead to further gains on the chart.
Last week Terra Tech Corp (OTCMKTS:TRTC) revealed that it would be ramping up its marketing campaign for its Edible Garden®, subsidiary, a provider of fresh, locally grown herbs and leafy greens nationwide. As part of the Company’s new marketing campaign, Edible Garden has secured a feature slot for its nutritionally-enhanced SUPERLEAF™ salad on the television show ‘Plant Based by Nafsika’, on A&E’s FYI Channel at 7:30 am ET on July 26, 2017. In addition to being featured in the episode, Edible Garden will also air commercials during the program’s advertisement breaks. The exposure to Plant Based by Nafsika’s audience is expected to increase brand recognition among Edible Garden’s core target customer base in the healthy living sector.
Edible Garden was established in 2007 and utilizes time-tested, advanced Dutch hydroponic farming methods to grow fresh produce in a safe and healthy environment. Founded on the importance of providing consumers with healthy and natural products, Edible Garden has developed into a national brand grown by a co-op of local growers. Its products are 100% natural, USDA Certified Organic and Non-GMO Project Verified.
Plant Based by Nafsika, the world’s first vegan lifestyle series, will showcase Edible Garden’s produce in the first episode of season 2. Plant Based by Nafsika engages its viewers through plant-based cooking demonstrations and interactive segments. It features various celebrity guests, fashion icons, and nutritional gurus sharing, incorporating and exploring the exciting aspects of living a healthy, sustainable lifestyle.
Derek Peterson, CEO of Terra Tech Corp., commented, “Edible Garden is focused on producing innovative, all natural products while maintaining a strong commitment to integrity during the production process and I am looking forward to seeing its produce featured on Nafsika’s vegan lifestyle program, which is watched by healthy-living enthusiasts around the country. We have worked hard to expand Edible Garden’s range of fresh herbs and greens, which includes “living” produce with the root system still intact, as well as cut lettuce and our nutritionally-enhanced SUPERLEAF salad. All products are 100% natural and certified by the Global Food Safety Initiative (GFSI), an industry driven global collaborative platform to advance food safety. Our commitment to research and innovation, and our sustainable production practices, means there is no competition when it comes to the quality, sustainability and integrity of Edible Garden products. We are delighted to see Edible Garden continue to gain traction as we invest in our marketing efforts and improve brand recognition.” (Source: Marketwired)
It will be interesting to see if the added attention from a high profile television appearance by Edible Garden can bring upward momentum back into TRTC stock, and of course we’ll have our ear to the tracks for any further happenings at the company. Stay locked to Street Register for updates, and we’ll deliver important developments on TRTC as they unfold. In the meantime, if you’ve yet to sign up for our 100% free newsletter, do so now! Just enter your active email address into the box below and submit!
Disclosure: No one at Street Register has been compensated in any way for the publishing of this article, nor do we hold any position in TRTC stock, short or long.