In the span of just a couple of days this week, BARISTAS COFFEE CO COM USD0.001 (OTCMKTS: BCCI) has produced two major announcements that have not gone unnoticed by the investment community.

For those who may be unfamiliar with this company, BCCI produces and sells coffee related products under the ‘Baristas’ brand. The Baristas White Coffee single serve cup, compatible with the Keurig 2.0 brewing system, is the bestselling product in its category. Baristas also markets other coffee related products.

The first big announcement that came this week was that Spotify is now running BARISTAS COFFEE CO COM USD0.001 (OTCMKTS: BCCI) White Coffee ads featuring Megs McLean on its free music streaming service. Spotify is the largest and most listened to music streaming service in the world with over 100 million active listeners.

Megs’ breakout single “It’s My Truck” gained her recognition as one of the top 10 “Next Women of Country” on Spotify as well as “Country Pick of the Week”. Megs’ first hit single was recorded at Seattle’s famous London Bridge Studios with Ben Smith of Heart on drums, Brad Smith from Blind Melon on Bass, and featuring Shohei Ogami on guitar. It was during this recording that is credited with the birth of “Crunge” the latest music genre emerging from Seattle that blends Country, Rock, and Grunge.

Barry Henthorn, CEO, stated: “Spotify has become a very important media particularly for reaching younger audiences. Baristas can achieve guaranteed trackable impressions while allowing us to target the specific genre and demographic that is responding well to the white coffee craze. Megs’ status on Spotify and her unique sound that has become known as ‘Crunge’ is resonating well with Country, Pop, and Rock genres. This provides Baristas a cross-over audience that is being introduced to Baristas White Coffee endorsed by a relevant current artist.” (Source: Markewired)

Next, the company just announced that CNBC will air a series of special product highlight spots featuring Baristas white coffee single serve cups during Shark Tank episodes to 35 million households. The spots will run during prime time between 7pm and 11pm.

Barry Henthorn CEO stated: “Shark Tank has become one of the most entertaining and educational shows relating to creating and building a business in the country. Having Baristas White Coffee single serve cups seen during episodes of Shark Tank will introduce this truly unique product to consumers across the country. This has only been made possible by the positive and immediate response that Baristas has received from its first week of its advertising campaign.”

A media plan has been developed extending out over the next 6 months focusing on the expanding Baristas White Coffee product line as well as other Baristas products soon to be announced. White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty.

Baristas partnered with Amazon, the most valuable retailer in the United States, to offer the only White Coffee single serve cups compatible with the Keurig® K-Cup® Brewing System 2.0 available on through the “Amazon Prime” service.  (Source: Marketwired)

With news rolling off the presses connecting BCCI to big names like Spotify and Shark Tank, and with shares of BCCI stock recording higher lows and higher highs each day this week, we’re definitely going to be staying on top of the BCCI narrative. Follow the story with us very simply. Stay locked to Street Register for updates, and we’ll deliver important developments on BCCI as they unfold. In the meantime, if you’ve yet to sign up for our 100% free newsletter, do so now! Just enter your active email address into the box below and submit!

Disclosure: No one at Street Register has been compensated in any way for the publishing of this article, nor do we hold any position in BCCI stock, short or long.