Here at Street Register this past winter and early spring, we’ve covered MassRoots Inc (OTCMKTS:MSRT) rather extensively, but following the excellent move we saw from the stock from the beginning of March to the end, it has been mostly under consolidation.
We’ll want to keep an eye on MSRT for a potential recovery, especially given the measures that the company has undertaken recently to increase brand visibility for the MassRoots App. The platform, which is already quite popular, and helps legal cannabis consumers make better spending decisions, could be set to make another jump in popularity.
MassRoots Inc (OTCMKTS:MSRT) announced it has launched an activist celebrity influencer campaign to help accelerate its user growth. One of the world’s most renowned cannabis consumers, Snoop Dogg (Snoop), has started to drive his 17 million Instagram fans and followers to join the MassRoots platform as one of the first influencers in the program.
“As we scale our user base towards two million users, we’re looking to leverage the following and influence of pro-cannabis celebrities to help break MassRoots into the mainstream,” said MassRoots Chief Executive Officer Isaac Dietrich. “Snoop’s extensive following can undoubtedly help take MassRoots and the legalization movement to the next level as we look to expand our market share in the rapidly growing cannabis industry.”
“Check out MassRoots in the App Store, the community just for cannabis,” says Snoop. “They’re doing big things to help spread marijuana legalization.” (Source: PR Newswire)
Snoop Dogg, through his legendary recording career has long been synonymous with the cannabis counter-culture, and has stepped to the forefront since marijuana use has been fully mainstreamed in some jurisdictions. He’s been quietly building his own marijuana empire, having this to say in on the subject of legalization: “It’s finally respected. Why not get some cake off of it, you know? They’ve been locking people up for years behind it. Some people are still in jail behind it. And then you see people making money off of it. So you gotta figure out what is the best way to make this thing actually become what it is. It’s saving lives. It’s medically proven.” (Source: Sun Times)
In addition to that, the company has teamed up with New Frontier Data, a self-described authority in ‘business intelligence’ for the cannabis industry to produce a detailed analysis of the retail marijuana space.
“Over the past three years, we’ve built a community of over a million of the world’s most passionate cannabis consumers. In conjunction with New Frontier Data, we’re releasing the first cannabis consumer sentiment report, which will analyze the hundreds of millions of anonymized data points surrounding cannabis purchasing decisions,” stated MassRoots Chief Executive Officer Isaac Dietrich. “This information is invaluable to businesses and brands looking to market to the tens of millions of cannabis consumers in the United States and abroad.” (Source: Marketwired)
We’ll be very interested, not just in terms of MSRT but the legal cannabis sector as a whole, to get a look at what kind of data comes out of that industry research report. So that is definitely one aspect of the MSRT story that we are eager to follow, although no timeline for the release of the report was given.
We’ll have to look out for that and more, as we keep an eye on MSRT moving forward. You can track this play right along with us, it’s easy. Just stay tuned to Street Register for more updates, and we’ll relay important developments on MSRT if and when they unfold. Simply sign up for our 100% free newsletter and you’re all set! Just enter your active email address into the box below and submit!
Disclosure: No one at Street Register has been compensated in any way for the publishing of this article, nor do we hold any position in MSRT stock, short or long.